Speaker Bio & Presentations

David Curtis

Special Speaker

David Curtis

David Curtis designs and executes global sales and marketing initiatives. David’s data driven marketing strategies begin with pre-execution modeling and analytic work to best identify and meet market clusters while maximizing results. David combines data analytics with quantifiable performance metrics to lead sales and marketing teams in capturing market share within the most highly competitive verticals online. As a Blue Ocean Strategist (BOS), David focuses on those leading edges of markets to identify opportunity and trends to then combine technology and his experience for the repeated delivery of impactful execution. Since 2008, David has built, lead and grown a global digital healthcare consultancy focusing on mental health and behavioral healthcare and their consumers.

Presentations & Workshops

Expertise, Authority and Trust: Best Practices Around Building and Growing Online in 2023. A Look into How Search Has Evolved, Current Best Practices, Techniques and Tips, As Well As Where the Future May Head with Online Search Engines

With an increasingly crowded digital landscape, how can one effectively compete and present themselves or a business as an authority in healthcare? For almost five years, Google has driven principles of expertise, authority, and trust (EAT) for sensitive areas on the internet like healthcare. What is it that Google looks for and how can you most effectively present yourself or your business to ensure that you attract and grow an online audience? How can authority build over time and how has Google improved in delivering authentic search results in healthcare?

 

Learning Objectives:

  • Evolution of search engines and user behavior
  • Building and growing online brands
  • Challenges around growth
  • Three concepts for success and how to best measure results

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The GXC Conference 2022 is dedicated to professionals who want to elevate their knowledge regarding therapeutic practices, treatment models, and the latest mental health, addiction, and wellness innovations.

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