Speaker Bio & Presentations

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Special Speaker

Zina Rodriguez

Zina is a social worker with over 20+ years of experience in marketing and clinical operations. She has held senior leadership positions for national and global behavioral health care companies where she has served as Executive Director and in Senior Marketing and Business Development roles. Zina has successfully launched de novo facilities, leading multi-disciplinary teams with the development of clinical programming, policy, and procedures and successful obtainment of licensure and accreditation. In her business development roles, Zina has led admissions, outreach, and marketing teams in the development and execution of strategic marketing plans to achieve census goals. As a Certified Diversity Executive, Zina collaborates with treatment providers on the development of transformational DEI strategies that align with their mission and values. She provides organizations with tools and trainings to hardwire DEI within their organizational plans by developing sustainable, ongoing and marketing. She is a global speaker on topics related to culture, diversity, equity, and inclusion in behavioral health care. Zina has served as an adjunct professor at Rutgers University School of Social Work. She holds a MSW with a concentration in Administration from Fordham University, a BSW degree from Rutgers University, and a Masters Level Addiction Professional Certification. Zina co-hosts “Colors of Recovery”, a podcast covering a range of topics related to mental health, substance abuse and recovery within marginalized communities. initiatives that holds them accountable to keeping systems, processes, and goals inclusive to employees, clients and communities. Zina has worked internationally which has allowed her to develop a specialty in multi-cultural program development.

Presentations & Workshops

Building an Inclusive Organization: The Business Care for Diversity, Equity, Inclusion and Belonging

Organizations today are grappling with a significant social crisis – addressing institutional biases while supporting employees and stakeholders through a committed focus on increasing diversity, equity and inclusion (DEI). Many organizations are beginning to recognize the imperative need to launch DEI initiatives. Studies show, organizations who have diverse internal, external and organizational characteristics, set the stage for innovation and business growth. This workshop will provide an overview of how to hardwire DEI within your organization and develop a sustainable, ongoing strategy to hold the company accountable for keeping its systems, processes and goals inclusive to employees, clients and communities.

Liberating Our Clients

Learning Objectives:

  • Providers will learn how liberation-based practices integrates lived experiences to build on clients’ resiliency and capabilities to heal.
  • Learn about culturally responsive tools that address race-based stress and cultural trauma
  • Review strategies to address cultural differences as well as reduce and repair offenses that can damage the therapeutic relationship
  • Discuss how therapeutic conversations can promote healing and strength for marginalized communities who are exposed to daily macro- and microaggressions.

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The GXC Conference is an international conference dedicated to professionals who want to elevate their knowledge regarding therapeutic practices, treatment models, and the latest mental health, addiction, and wellness innovations.

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